Levi Strauss says that diversity, equity, and inclusion are a “top priority” for the company and says that while AI-generated models are a way to help reach its goals in this area, it’s not the only solution it is using. “We see fashion and technology as both an art and a science, and we’re thrilled to be partnering with Lalaland.ai, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.” Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi Strauss & Co says. “While AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience,” Dr.
The partnership with Lalaland.ai is one that Levi Strauss says can likely assist the brand in an endeavor to expand the number of models that each line of clothing has so that customers can see Levi’s products on more models that look like themselves, which it says will create “a more personal and inclusive shopping experience.”
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